MAP Monitoring Service

With the monitoring of MAP, consistency in pricing across all major marketplaces, regional platforms, and branded sites will help maintain a consistent advertised/market price for products and prevent customer confusion due to inconsistencies in pricing across channels. This consistency also allows for brands to establish and strengthen their overall brand position within digital touchpoints and to ensure their long-term pricing strategy is consistent across all digital touchpoints.

An environment in which MAP is being consistently enforced fosters a fair and transparent pricing structure for Distributors. By not allowing price manipulation or undercutting by Distributors, brands reduce the level of conflict within their Reseller Networks, while creating a stronger, more trusting relationship with Distributors. Distributors who have confidence that pricing rules will be consistently enforced by the brand will have the ability to maintain their margins.

Additionally, through MAP Monitoring, brands gain greater pricing insights beyond simply ensuring compliance. They may therefore use reseller pricing behaviours, complexities of the marketplace, and historical trends regarding violations to improve their MAP Thresholds and Promotional Guidelines. This enables them to ensure that their pricing policies reflect what is truly taking place in the marketplace in which they sell while remaining competitive.

Map monitoring provides brands with the ability to understand when a reseller is providing an unauthorized discount, running a flash sale or misrepresenting promotional pricing as a map violation. Map monitoring provides visibility into promotional activity, thereby allowing brands to control their discounts and ensure compliance with map monitors.

A brand’s credibility and customer trust rely heavily on consistent pricing that is advertised throughout the marketplace. By using map monitoring, brands can prevent excessive underpricing which can indicate instability and lower perceived product value. When brands use map enforcement, they communicate their credibility within the marketplace and protect the perceived quality of their products and maintain strong, reliable visibility in highly competitive, digital market places.

The ability to monitor map on an automated basis allows brands to uphold map compliance consistently across multiple sellers without introducing additional complexity into operations or requiring additional time from management. The ability to scale map monitoring ensures that brands have the means to effectively enforce map compliance regardless of the growth of digital sales channels or reseller networks.

Historical MAP data allows brands to easily identify sellers who consistently violate their MAP Policies. By reviewing long-term seller behavior, retailers can determine whether the violations are isolated incidents or part of a pattern of consistent disregard for the brand MAP policy enforcement. This analysis helps brands determine which sellers should receive increased enforcement activity, as well as which sellers are likely to pose the greatest risk for MAP violations.

Through MAP monitoring, brands get objective, data-supported information from which they can make better informed enforcement decisions regarding MAP compliance. Brands can access accurate MAP pricing records, analyze historical MAP trends, and obtain documented proof of violations, thus reducing the need for brands to rely on their own judgment or marketplace posters’ statements.